Identity is a powerful thing. A distinct, authentic personality that flows out of even the tiniest details of a product is what brings it to life and makes people believe in it. A “clean, usable interface” is only the bare minimum of what a designer can do.
A designer who creates a truly unique identity and applies it practically across a vast digital platform needs creative firepower, seasoned design ability, and eagerness to get their hands dirty in development. We’ve worked relentlessly to become that designer.
But there’s a couple important things to understand...
There’s a time and place for everything. We understand where a more creative, even ‘risky’ approach has the potential to achieve project goals in a way nothing else could. We also understand where it’s a completely pointless waste of time while something much more simple would’ve done just as well.
So no, we don’t try to do something completely outside of what people are used to with every project, in fact we still enjoy design that needs a more practical focus, and we intend to continue doing that type of work as well.
We will admit however, we certainly have a history of intentionally seeking out projects where that more creative approach is exactly what’s needed. That’s just our personal creative drive, it’s been a part of us from the beginning and it wakes up with us every day.
Design was our original passion, we strived to be designers and nothing more for a very long time. As we gained more experience and felt both the joy and heartbreak that comes with suceeding or failing in the creation of something you’ve poured your heart into, we cared less about being ‘just a design agency’, and more about being the partner our clients need to meet their business goals.
With that mindset, we’ve expanded our expertise far beyond we’d ever thought I even wanted to. Most importantly we’ve gradually honed sharp strategy and positioning skills, without which our efforts to push design boundaries would end in miserable failure. These also contribute more than we can express to our abilities in branding, user experience, lead gen, and more.
We offer a specific set of services to a very precise clientele, because that's what we do best. This means that we can't take on every project that comes our way, we are always looking for a perfect fit that allows us to integrate with teams and companies even more effectively.
At this point we’ve worked with just about every type of strategy framework there is to see in this field. I’ve worked with multiple acclaimed digital agencies, multiple small boutique studios, a ridiculous amount of startups both large and small, and of course we’ve done a ton of agency work with unlimited variety.
We’ve learned so much from everything that it’s been a while since we’ve felt like we needed to fall back on a particular process or strategy for a project. We approach every project within itself, and dynamically adjust how we approach every step based on the challenges and needs. We’ve found that this flexibility allows for greater results than a rigid process.
With that being said, on a more personal note...
We started young, when we were lucky enough to connect through our work in one of the most prestigious design firms in the LATAM market. Then we started Monttilva, specializing in web design and digital strategy. Since then we have moved around the country, worked with a few different agencies, and went through the wringer in the startup world. Now now live / work independently between Miami, Argentina and Spain.
Part of us lives for unique experiences. We're always open to hearing from anyone interested in working together, but regardless, we’d never say no to a chance to meet someone new and grab a coffee together or something.
A COLLABORATION WITH
Designing a powerful
branding strategy for a
A BRAND NEW IDENTITY AND WEB EXPERIENCE FOR THE LAUNCH OF MONZERRAT